Wednesday, 23 January 2013

Bic For Her

During my break at work the other day, I went into a store to buy some pens. When I came back my co-worker noticed my newly purchased Bic pens, and informed me of a product called "Bic For Her". Now I was thoroughly confused, and asked, "what's wrong with it?" He then explained that it was meant to be marketed towards women, so they named their product "Bic For Her", except it totally didn't work out. He quoted one of the consumers of the product, "No wonder I was never good at writing! It turns out I've been using a man's pen all this time!"


Because I have a bit of spare time on my hand, I've decided to read the product reviews on amazon. I'm laughing so hard it hurts. 

"As a trained psychologist, I know there comes a time in every woman's life where she looks over at the man next to her and realizes she doesn't have his pens. This psychotextual trauma is unfortunately uncurable. That is, until now! Ladies, Freud was a Fraud! There IS hope, a cure for Pens Envy!"

I've never been so thoroughly amused by the idea of gender-specific items before. Though it does inspire some thought- perhaps there are already a lot of things out there which are needlessly gender specific- like handwriting. I've been guilty of calling someone's handwriting "girly" many times. Basically any handwriting that is legible, curly and neat I will consider girly. Maybe I should stop that. Otherwise, in the future...

"Newsflash: As of today, a woman who writes illegibly is revoked of all her feminine rights, and a man who writes legibly must only work in the kitchen."

Here's the amazon page, if you're interested: http://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6/ref=cm_cr_pr_product_top

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